Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
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SEO RSS Marketing Case Studies
Best and Worst Practices in Search Engine Marketing (Part 2)
Best and Worst Practices in Search Engine Marketing (Part 1)
Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
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Integrating Email Marketing and SEO Into Your Marketing Mix
Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
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SEO advice brought more traffic to sites
“…pleased (and surprised) at how much I learned from Stephan Spencer of Netconcepts on how to optimize and generate more revenue and bring more traffic to my sites.”
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On the Right Page for Web Indexing
Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
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How to Optimize Your Search Engine Sales: Interactive Web site Analysis
UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI
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Make Google Your Most Powerful Market Research Tool
MarketingProfs Virtual Seminar — online (webcast)
Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.
Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.
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Yahoo! & Google’s overlaping results fewer than you’d think
There’s a brand new meta search engine on the block called Jux2. Its premise is to find the overlap between the top 10 results across two major search engines. So far I’m really impressed with it. It even has a toolbar for Mozilla FireFox.
Jux2 conducted some tests to determine just how much overlap there is in the top search results on Google versus Yahoo! The results of their tests are very interesting. Such as:
- Analysis of Google and Yahoo! search results on the 500 most popular search terms found that, on average, Google and Yahoo! shared only 3.8 of their top 10 results. Furthermore, 30% of the search terms had 2 or fewer overlapping terms, and only 17% had 6 or more overlapping results among the top 10.
- The overlapping set of top 10 results between Google and Ask Jeeves was even smaller: 3.4 out of 10. And between Yahoo! and Ask Jeeves, smaller yet: 3.1 out of 10.
- Analysis of 91 random searches on Google and Yahoo! found that the two engines share only 23% of their top 100 results. Furthermore, only 4.8 of Google’s top 10 results even made Yahoo’s top 100. And only 5.4 of Yahoo’s top 10 made Google’s top 100.
For me, Jux2’s findings were a good reminder that the algorithms of the major search engines are markedly different, more so than one might imagine. So a metasearch engine that compares and contrasts two partially overlapping sets of search results makes a lot of sense. I think I’ll try Jux2 for a while and report back on my experiences.
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President Carter’s blogging experience
“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”
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Conservationists enjoy increased traffic, search engine rankings and new volunteers
“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
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